Real talk: running a dental practice is harder than ever. Team turnover keeps you up at night. Profits plateau and systems drive off the rails while every fire lands in your lap. Sound familiar?
We’ve been there. We’re built for this. And we believe chaos and burnout aren’t just “part of the job.”

Smile Potential clients have grown revenue by more than half a billion dollars. Those numbers don’t lie.
We’ve seen practice owners triple production and collections, build their dream teams, and most importantly, learn to take a step back knowing their practice runs smoothly while they take a breath.
production & collections
in revenue growth
After 17 years, we’re still obsessed with outcomes that matter: practices tripling production, doctors stepping back while teams take ownership, and everyone finally enjoying their careers again. If you’re ready to leave burnout behind and see what’s truly possible for your team, your business, and your life, Smile Potential’s results speak for themselves.

Deliberate change starts with our boots-on-the-ground approach. This isn’t coaching from the sidelines. We work locally so we’re side-by-side with your team, identifying root causes and broken patterns to rebuild from the foundation.
Our locality means our expertise is as niche as your market, your challenges, and your community.
Beyond your comfort zone
Forget boring lectures and mild-mannered “team building.” Our events and workshops are built to ignite real action that sticks.
Join us in-person or virtually for workshops dialed in for every role on your team. From administrative pros to hygienists, doctors to assistants, we believe there are no small parts in dentistry. Your team leaves with practical skills (and a powerful new perspective) they can use right away.


"Dentists are willing to invest in new technology in the hopes that it will attract new patients, but modernization and hope will never grow your practice. working with smile potential, We have seen better operating systems, better communication skills, outstanding new patient experiences, and a team that works well together. their guidance and support have been invaluable. If you want your practice to run well, be more profitable, and develop systems that make your practice patient-centric, look no further than Smile Potential; it is one of the best investments I have ever made in my life."
Put your best foot forward today. Call 516-599-0214 or request a call online to set up your initial complimentary coaching call and practice assessment. We’ll be in touch soon.